Jazreel Goh, Director Education and Sports for British Council China

Director Education and Sports for British Council China

Jazreel is currently the Director Education and Sports for British Council China.  She joined British Council China June 2004 where she led on education marketing for mainland China.  

Jazreel Goh has worked in various organisations in Malaysia, Australia, as well as Hong Kong in the areas of brand management, corporate planning and investment, international education consultancy, as well as in intellectual property licensing.  

In 2011 she set up British Council’s Education Intelligence Unit – the first e-marketing platform dedicated to in international education research for the industry globally.  In 2013, she led the development and launched the UK’s flagship outward mobility programme -  Generation UK which has since led to a 70% growth in British students to China.   

Jazreel Goh was born in Malaysia and after completing her secondary school in Malaysia and senior secondary school in Singapore, left for further studies in Melbourne, Australia.  She graduated with a Bachelor of Arts from Monash University and was awarded the Equity and Merit Scholarship by the Australian Government to undertake her Master of Arts in Applied Linguistic.  She was awarded an MBE in 2017 for her services to UK education in China.