Generation UK was launched by the British Council in 2013. By 2020, it aims to help 80,000 students from the UK boost their employability, enhance their long-term job prospects, and develop a global mind-set through study and work experience opportunities in China.

The Generation UK campaign is supported by all four UK government administrations. 

About the Toolkit 

The Generation UK digital toolkit has been developed to help you spread the word in your local areas. We have created various resources that can be used to both raise awareness about the benefits of engaging with China and encourage local universities, businesses and youth organisations to participate in the campaign.

The following resources are available to view, download and share:

  • Campaign report 
  • Social media posts 
  • Video case studies 
  • Marketing collateral 
  • Letter templates

Campaign report 

The campaign report contains an overview of the Generation UK campaign including key statistics for your local areas. 

You can download the campaign report here.

Other useful materials

Social media posts

This content can be used on social media to raise awareness about the Generation UK campaign and encourage local universities, businesses and students to get involved. We find that working with local universities to retweet and share these messages often works well to spread the word. 

Video case studies

We have produced a series of  videos to showcase the impact of the campaign on its participants and alumni. These are hosted on YouTube and can be shared on social media with the suggested text in the toolkit to encourage students and graduates to seek experience in China. 

Marketing collateral

The following resources can be viewed, downloaded and distributed in your local areas:

Letter templates

These letter templates can be used in correspondence with local universities, businesses and youth groups to encourage them to participate in the campaign: 

Participation by constituency 

If you are interested in receiving programme participation data for your local constituency, please email the Generation UK team with your query and our team will respond.

Get in touch 

You can reach our team via email at if you have any questions about the campaign report, digital toolkit, or would like any further information or resources relating to the Generation UK campaign.