What is the Generation UK – China CEO Initiative? 

To succeed in an increasingly borderless marketplace, the UK’s young people need to be more globally aware. This is vital for individuals and universities, and crucial for businesses and the wider UK economy.

The Generation UK campaign was launched in 2013 to boost the number of young UK nationals undertaking study and work placement opportunities in China. The CEO Initiative is an integral part of the campaign which calls for the support of businesses in achieving that goal and equipping our young people with the skills and insights to become the CEOs of the future. 

“The collaboration between the Generation UK - China CEO Initiative and BT has proved to be incredibly powerful for us as a business, not only from a professional and commercial point of view, but also in terms of the investment we have made in our best and brightest… I would really encourage other companies to participate in the Initiative.”  

- Alison Wilcox, Group HR Director, BT


For further information about the Generation UK - China CEO Initiative or to discuss how your business can join the growing number of companies sponsoring the Initiative, please contact gen.uk@britishcouncil.org.cn