James Averdieck
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British Council China 2012

Entrepreneur James Averdieck explores how to manage a business and shares invaluable lessons in entrepreneurship.

As founder of Gü, a luxury chocolate dessert company launched with just £65,000 backing, yet expanding to £30 million in its third year, James examined the secrets of success behind a brand with an eager audience of Chinese students. This included the reality of building up a company and the journey of an entrepreneur, including the obstacles and setbacks faced along the way.  

His Smart Talk offered the perfect chance for budding entrepreneurs to hear from an industry expert.