Spirit of Youth

Spirit of Youth is a China-wide campaign aiming to inspire the next generation of leaders in China and the UK and to promote deeper collaboration and exchange.


The UK is a cutting edge hub of creativity, with the UK’s creative industries being one of our most successful exports. The UK has produced some of the most successful TV content which is enjoyed globally by millions of people.

Earth: One Amazing Day

In 2007, BBC Earth Films delivered a unique cinematic event: Earth – the Movie, a remarkable celebration of our planet that was loved by over 14 million people in cinemas around the world.

Jiang Shuying: Honoured to be part of the Spirit of Youth campaign

Chinese actress Jiang Shuying, who studied in the UK for over two years and got a Master’s degree in Media Economics from the University of East Anglia, was assigned as the official image ambassador of the ‘Spirit of Youth’campaign.


The UK is a world class holiday destination, offering a range of cultural experiences from film to food to fashion.

Science and Innovation

The UK is at the cutting edge of science and research.


The UK is home to some of the world’s leading and most widely respected educational institutions, which enrol over half a million international students, including more than 155,000 from China.


As two great sporting nations, the UK and China have much to learn from and share with each other. The UK has world-class sports teams and training facilities and frameworks, making it the ideal partner for sports talent development. Furthermore, the UK has world-leading expertise to share in providing design, services, and infrastructure for major sporting events.


The UK is internationally renowned for delivering excellent healthcare, with the world’s largest integrated healthcare system, NHS, providing high-quality services for nearly 70 years.