Spirit of Youth 2017-18

The campaign has invited audiences to get involved in over 50 different activities across no less than 14 cities in China, from young entrepreneurs forums to youth football and ...

The UK is home to some of the world’s leading and most widely respected educational institutions, which enrol over half a million international students, including more than 155,000 from China…

The UK is at the cutting edge of creativity, with the UK’s creative industries being one of our most successful exports. From literature and art to TV, film, music and more, UK creativity is enjoyed globally by millions of people…

The UK is a world class holiday destination, offering a range of cultural experiences from film to food to fashion…

As two great sporting nations, the UK and China have much to learn from and share with each other. The UK has world-class sports teams and training facilities, making it the ideal partner for sports talent development…

The UK is at the cutting edge of science and research and plays a decisive role in global scientific development…

The UK has world-renowned expertise in healthcare services and is working together with China on an increasing number of projects in combating global health issues…

In 2007, BBC Earth Films delivered a unique cinematic event: Earth – the Movie, a remarkable celebration of our planet that was loved by over 14 million people in cinemas around the world.

Chinese actress Jiang Shuying studied in the UK for over two years and received a Master’s degree in Media Economics from the University of East Anglia. Miss Jiang is a great role model for young people in China and around the world. She agreed to become the Official Image Ambassador of the ‘Spirit of Youth’ campaign…

Based on the successful campaign, London’s own ‘Poems on the Underground’ has travelled around the world to showcase poetry in public spaces and on transport networks.