20-29 October, in Beijing, Shanghai, Guangzhou and Chengdu                 

The “Study UK, Discover You” Festival will be the highlight of a large-scale UK pavilion at the 2017 China Education Expo and the UK Education Showcase at the “Best of British” Exhibition. It is a national marketing campaign combining online and offline engagement to promote UK study opportunities to the young generation in China. The campaign will consist of a UK exhibition tour covering four cities, and subject-specific showcases and master talks, in addition to media and education agent events.