Watching, playing and celebrating sport is at the heart of British life. Global sports such as football, rugby and cricket were either invented or codified in Britain, and British expertise in hosting sporting events is also exported around the world to major competitions from Olympic and Paralympic Games to World Cup Finals. 

UK innovations and technology enhance elite performances across sport. Those wanting to take part in sport will find no end of places to tee off, kick off and dive in at Britain’s top-class facilities and beautiful open spaces.


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