Adrian New, MD Asia Pacific for Chelsea Football Club, brings his expertise in the world of sports marketing to students in Guangzhou.
Packed full of sports-related knowledge Adrian discussed his vast experience working in the sports marketing industry. Addressing some of the challenges faced when organising such events and how he and his team managed to overcome them, he shared his tips on job prospects in the sports marketing field, including career paths and career development. Students were also given a unique insight into his current role at Chelsea FC, where he demonstrated how he has expanded the Chelsea brand in Asia and what we can expect to see in the future in terms of developing football coaching skills in China.