British Council China 2013

Simon Kneen, Executive Vice President and Creative Director at Banana Republic, reveals his style secrets and more about his high-flying career at the helm of one of the world's largest fashion retailers. 

Drawing on over 30 years of experience and his studies at Kingston University, Simon presented a series of compelling conversations with audiences that covered his sources of inspiration and the design process that allows him to create top-selling high street fashion. He also introduced his latest collections, including Banana Republic’s collaboration with London fashion label Issa London, a favourite of young British royal Kate Middleton, as well as the Mad Men collection that was inspired by the popular American television drama series set in the 1960s.