Shakespeare on the Metro
©

British Council

From 31 August to the end of 2016, a “Shakespeare Lives” culturally themed metro runs on Line 2 every day in Shanghai Metro. Meanwhile, the entrance of Line 2 at West Nanjing Road Station will also present the contents of “Shakespeare Lives” on Display Wall.

Co-organised by the British Council, Shanghai People’s Association for Friendship with Foreign Countries, Shanghai Metro and Shanghai Translators Association, the “Shakespeare on the Metro” event is also a part of the global “Shakespeare Lives” campaign this year all over the globe to celebrate the 400th anniversary of Shakespeare’s death.

On the “Shakespeare Lives” metro on Line 2, posters on all handles and doors present 48 pieces of golden words in 19 masterpieces, from the well-known tragedy Hamlet to Henry V, which has been on tour in China this year. These exquisite quotations were all provided by experts from Shanghai Translators Association. The posters on the metro walls introduce six events of the “Shakespeare Lives” campaign to be held in China in the second half of the year, including the online promotion “SHAKEspeare” developed by the British Council and JCDecaux, the tour in China of The Merchant of Venice presented by Shakespeare’s Globe, and other activities. Passengers can also follow the Weibo of the British Council (@英国大使馆文化教育处) and upload their own reactions about the “Shakespeare on the Metro” and participate in the Play Your Part activity with prizes.

Shakespeare on the Metro
©

British Council

Area Director Matt Knowles and artist Zhang Jun ride on this special Shakespeare Lives train
Area Director Matt Knowles and artist Zhang Jun ride on this special Shakespeare Lives train. ©

British Council

The Display Wall at the entrance of Line 2 at the West Nanjing Road Station shows all of the events of  “Shakespeare Lives” to be held in China in the second half of the year. At the same time, the screen in the middle of the wall plays the promotion videos of the “Shakespeare Lives” activity in turn, including the review of “Shakespeare Lives” events in China in the first half of the year, the “Shakespeare on Film” at the Shanghai International Festival in June, and a series of activities on 23 April in memory of Shakespeare. Passengers can feel the charm of Shakespearean words when taking Shanghai metros or during transfer, whilst further understanding the progress and future activities of the “Shakespeare Lives” in China.

Shanghai Metro also launched a set of day passes that day, including three passes of Shakespeare from England, Tang Xianzu from China and Cervantes from Spain, so as to commemorate the 400th anniversary of their deaths.