Huang Qinqin is the founder, CEO and Creative Director of ouvrir la boite. She is an artistic shoe designer who proposed and actively explores the design concept of "the art of practical wear". Her works have appeared in international fashion shows and fashion magazines for many times. 

Huang Qinqin specialises in collecting insights on consumer psychology and then develops her unique design philosophy. She is passionate about the combination between creativity and techniques.  She will continue to explore the field of art and design and apply the skills she has learnt in the UK to her future career development.