'Your World' Competition is a flagship activity of British Council Partner Schools programme organized by the British Council. Students who take UK qualifications (International GCSE and A Level) in partner schools will be invited to participate in the seventh annual 'Your World' Video Competition. 

This is a fantastic opportunity for students to use their creativity and connect with each other while providing a window into their unique lives, environments and experiences. 

There will be a certificate for all students who enter. The winning video at country level will go to the regional finals to decide global winners. The global winners will win big prizes.

Participating in 'Your World' means an opportunity for the students to showcase their talents and to compete with their peers from all over the world.

Welcome to the seventh Your World global competition!

About the competition

The theme for the Your World 2021-22 competition is Urban living: sustainable cities and communities. This Your World competition links directly into the United Nations Sustainable Development Goal no. 11

Our cities and local communities within them are at breaking point. With growing urbanisation, it has been estimated that 50 percent of the population live in cities and that this number will grow to 70 percent by 2050. Cities take up less than three percent of the Earth’s land but account for up to 80 percent of total energy consumption and produce 75 percent of carbon emissions. Large populations in cities are more vulnerable to pollution because they live with it every day. Global warming is also affecting cities and particularly low-quality housing with less effective ventilation and insulation.  As urban areas grow and takeover the surrounding area, wildlife is uprooted and must find a new home or risks dying off. This can also lead to infestations in cities of rats and other animals which bring with them their own risks to health and sanitation.

The rapid growth of cities and overcrowding has put a strain on the infrastructure including roads, transport, energy, fresh water supplies, waste collection and healthcare. These issues impact on the environment, health, and wellbeing of the urban population. It’s been estimated that only half the world’s urban population has affordable and convenient access to public transport and that a significant number of deaths in cities can be attributed to air pollution.

Most recently the impact of the pandemic has been felt most strongly in urban environments where overcrowding and lack of social distancing has led to 90 percent of Covid 19 cases coming from cities.

To overcome these challenges, we need to find solutions that make our cities and communities safer, resilient, and sustainable. To do this we need to innovate through ideas that will help us address these issues. By choosing to act sustainably, we can together build cities where all citizens have a good quality of life, and form a part of the city’s productive dynamic and creating shared prosperity without harming the environment over the long term.

For instance, planting trees in rows or small clusters with well irrigated grasses provides thermal cooling during the day and night by up to eight degrees centigrade. Creating outdoor green areas can give people space to meet, de-stress and bond with nature.

We need to creatively rethink our view of cities and your social action project should aim to make our cities more sustainable through actions that deal with an issue for a community of your choosing. Your social action project should highlight an issue and its impact on an identified community which can be the local or school community.

The social action project could explore one of the following ideas:

  • The effect of cooling buildings to improve the quality of air and the absorption of carbon dioxide through trees and plants.
  • The creative use of green areas to reduce stress and increase feelings of wellbeing particularly for young people.
  • Improving buildings to be greener through better airflow and integrating the natural world into their design utilizing local materials
  • The impact of renewable energy such as solar, wind or waterpower on the community

Any other ideas are welcome that look at improving an urban area big or small over the long term.

In completing your project, you might want to speak to experts in the field of the environment and urban planning or government ministers who might also be persuaded to look at your ideas in more depth.

Guidelines and impact


Due to the changeable Covid 19 situation across countries, we have decided to give teams the choice of producing either a live action video or animated style video. The aim is to give as much flexibility as possible in the type of video that teams can produce according to the situation. Teams need to keep schools informed about plans around the video and ensure that they keep within both school and national guidelines throughout the making of the video.

Assess local needs

The live action video or animated style video should highlight how the issues have been identified, how it is relevant to building a brighter future within a defined community and, most importantly, how strongly the public message has been conveyed through this video. In addition to identifying a key area, students in their teams should suggest possible solutions for the highlighted issues in their live action video or animated style video.

The community could be their country, town or city, school or a group of people large or small. 

Students need to think about the following questions when planning their 3 minutes live action video or animated style video:

  • Have local needs been identified accurately?
  • Do the outcomes of the assessment justify the proposed idea?
  • Is the issue a priority for the target community?
  • How innovative or unique is the live action video or animated style video?


The live action video or animated style video made needs to demonstrate that the issue highlighted is real and suggestions/recommendations achievable in its approach and intended impact.


The live action video or animated style video needs to present the impact well and demonstrate what positive changes it would bring about if put into action and that community considerations have been taken into account. The aim of the impact should be long-term.

Dos and Don’ts


  • Students should feel free to interpret the theme in any way they want
  • The live action video or animated style video should be vibrant and interesting to watch and likely include people from the community being described
  • They should always keep in mind that students and other people from very different cultures will be watching–students should let them see something that really captures the essence of their community


  • Students should not make a short documentary about a distant topic – for example, the charitable work of Bill Gates unless this work directly impacts their community
  • In this competition, ‘Building a brighter future’ refers to our present-day and future lives. Students shouldn’t make a video about figures from history.

Who is it for

Students aged between 14 and 17

Each school can submit one entry in the age category above. Students must work in groups – as this is a collaborative effort – in teams of between three to five students. Students can also seek the advice and support of teachers in their school in producing this 3 minutes live action video or animated style video.

Benefits of participating in this global competition

  • Cross curricular focus

The theme of Building a brighter future can be related to many of the subjects that students study at school such as science, geography and global studies. Students can draw upon their knowledge of these subjects to produce a truly exceptional live action video or animated style video that highlights their skills and learning while making it.

  • Core Skills Development

By participating in this competition students will be developing these six core skills which will enable them to grow into well-rounded, creative and critical citizens, ready to engage with job markets and shape the future for themselves and future generations.

  • Critical thinking and problem solving
  • Collaboration and communication
  • Creativity and imagination
  • Citizenship
  • Digital literacy
  • Student leadership

Applications for overseas studies

It is becoming increasingly common for students to demonstrate activities they are doing outside of the classroom in support of their applications. This competition will demonstrate a commitment on behalf of students to developing themselves proactively in their free time and their awareness about social and environmental issues around them.

Judging criteria

Students have to submit live action video or animated style video focused on their world as they experience it. There is room for a great deal of creativity.

We are looking for live action video or animated style video of imagination and originality that will appeal to other students from a very different country.

The live action video or animated style video should have been made specifically for this competition.

Production quality is not included in our judging criteria. Criteria of selection will be based on:

  • Content: the originality of the idea
  • Structure: the way the idea is organised, laid out and presented
  • Visual design: the look and feel of the live action video or animated style video
  • Overall experience: message comprehension, impact on audience
  • Cultural sensitivity: presentation takes into account sensitivities of other cultures, countries and regions and must not contain content that others might interpret as offensive
  • The live action video or animated style video should focus on the impact on the community and how strongly the public message has been conveyed. The video must avoid political issues

How will it work? (format, process and timeline)

15 November 2021 Deadline for schools to submit (all) their students registration details to the British Council
30 November 2021 Deadline for British Council staff to review received registration details and ensure all is in order and confirm to schools
4 February 2022

Deadline for students to submit their live action video or animated style video entries to schools

What will they be doing:

• Students, via their schools, submit live action video or animated style video content as an mp4 file
• It will be a live action video or animated style video of no more than 3 minutes created through any device such as phones, iPads, video cameras…etc.

11 February 2022

Deadline for schools to submit their winning entry to the British Council
- Schools will assign an internal judging panel
- Schools’ internal judging panels will decide on the winning live action video or animated style video.
- Schools to upload the winners’ live action video or animated style video to Youku

25 February 2022 British Council to announce national winners

9-10 March 2022

British Council to announce regional/global winners

(During Schools Now! Conference)

In round two, country entries will be judged to choose a regional winner as well as the overall global winners

Rules and regulations

In order to ensure a smooth, transparent and fair delivery of this competition, please refer to the terms and conditions document which you need to read carefully and sign before you take part in the competition.


The British Council is offering a range of exciting prizes to recognise the efforts and success of the global winning team and the school.

The winner at country level will then go to the regional finals to decide global winners.

All students who take part in the competition will receive a Certificate of Participation. The exciting global prize is divided into 3 categories:

Students: A free online film course delivered by an internationally recognised film school from the UK. All participants will receive a certificate of completion. An iPad will be awarded to each member of the winning team.

Teachers: Free Aptis test for up to 10 teachers from the winning partner school. Find more information about the Aptis test in the shared below link:

Global winning Partner School: The winning school will be awarded a trophy. There will also be an exclusive opportunity to be hosted in our Facebook live show to celebrate the success of the winning partner school and their students in Your World competition.

Winners of 2019-2020 “Your World” Competition

Global winner                          Sri Lanka            Al Iman Schools 

EU                                           Cyprus                The Grammar School

South America                         Colombia            ASPAEN Colegio El Rosario

Middle East & North Africa      Jordan                 Islamic Educational College

Sub-Saharan Africa                 Malawi                Mzuzu International Academy

East Asia                                 Myanmar            NIEC International School

China Winner                          DUFE International Education Centre

Participating schools in China (this list is in no particular order): 

Hohhot No.2 High School

Hefei Run’an Boarding School

Cardiff and Vale College Changzhou 

Cardiff and Vale College Shanghai 

China Winners of 2020-2021 “Your World” Competition

Global winner Columbia Colegio San Bartolome                    
EU Cyprus The Grammar School
Middle East & North Africa Jordan The New English School
Sub-Saharan Africa Ghana Akosombo International School
East Asia Myanmar  Institute of International Professionalism
South Asia Bangladesh Sunbeams

Country winner: BIBS Beanstalk International Bilingual School Beijing 
Special prizes in China (in no particular order)
Best Editing Video: Hefei Run’an Boarding School
Best Video of Innovation: Middle School Attached to Sichuan University
Best Content Video: BIBS Beanstalk International Bilingual School Beijing
Best Video of Impact: BIBS Beanstalk International Bilingual School Beijing
Best Guiding Teacher: Middle School Attached to Sichuan University; Hefei Run’an Boarding School

For any queries about the competition, please contact us:

Tel: +86 (20) 8510 3084

See also

External links