Leina is the Director Education for the British Council, China. Leina leads the development and implementation of UK-China Education portfolio across complex partnerships, programmes, and contracts across mixed funding streams and business models across China and East Asia. 

Leina joined the British Council and relocated from London to Beijing in September 2021, after 22 years of studying and working in the UK Higher Education sector. 

Leina has extensive experience in international higher education, strategy development and transnational education project development and management with a strong track record of full execution of large and complex projects and programmes globally. An experienced leader in the UK Higher Education, Leina has held senior roles as the institutional lead on developing, communicating, and implementing Universities’ International Strategy. Prior to this, Leina spent a decade leading international student recruitment marketing and global project management.

Leina has been a champion of broad and deep internationalisation engagement across all parts of the UK Higher Education sector, which is pivotal for the successful implementation of the international strategy. She is programmatic with an entrepreneurial and commercial mindset, strong leadership and coaching skills in guiding the structural and cultural changes required to develop a high-performing culture.

Passionate about cultivating talents and developing people, Leina is a qualified executive coach from Henley Business School, and she holds an MBA in Higher Education Management from the UCL Institute of Education. She has bilingual proficiency in both English and Mandarin Chinese.