China Everbright Bank (CEB) has been a sponsor of British Council’s Education UK programme since 2005, an initiative that promotes the UK as one of the world’s top overseas study destinations.
This relationship has brought CEB a host of value added benefits:
- Increase in brand equity and reputation in China through association with the trusted brands of British Council and Education UK via exhibitions and publications
- Launch of the CEB overseas financial products and services aimed at Chinese students wishing to study in the UK
- Support of CEB staff development on UK education knowledge via training sessions by British Council staff
- Growing new customer acquisitions and sales channels via pre-departure briefings and Education Agent workshops
- Exploring new ways of engaging with premium banking customers such as joint presentations at CEB branches.
“We have numerous overseas financial products and provide high quality financial services. Our cooperation with the British Council enables us to find and focus on a segment of customers who will benefit from our products. It is a perfect match!”
- Zhang Jianing, Director, Retail Banking Department, China Everbright Bank
As a result, CEB has increased the number of branches in China that provide overseas financial services from 23 in 2005 to 288 in 2015.